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Outsourcing

Can Independents Smooth Their Relationship with Medical OEMs?

No one likes competition. After all, why work harder than you have to. For years, Medical Device Original Equipment Manufacturers (MDOEMs) reaped the rewards of a high cost of entry into the business of supporting and servicing medical devices at hospitals and homes. Eventually, success attracted competition. Medical Device Independent Service Organizations (MDISOs) sprung up across North America to take advantage of the opportunities.

From China Back to California: The Path to Optimal Outsourcing

Last year, the big fuss in the US was about all those information technology (IT) jobs moving overseas. Politicians and news reporters fretted over prized IT jobs migrating from the West to lower-cost, offshore companies in India, China or some other country. Here’s an example of the exact opposite: a Chinese company is outsourcing its repair services to a US services company. This examples shows, as many have suspected, that companies seek partners based on business and economic reasons regardless of location or politics. They follow the path of optimal outsourcing. Recently, I spoke with George Harris, President and CEO of GA Services, LLC., a privately-held service provider based in Irvine, California. He shared with me the following experience.

From Outsourcery to Services Sales and Marketing Wizardry

By John Purvis

The notion of investing in the sales and marketing of services continues to be controversial among technology companies. Clear controversy, however, turns to muddled confusion when the idea of outsourcing services sales and marketing is raised.

If great companies value services greatly, why would they consider relinquishing the selling of those services to an outsider? On the other hand, if the whole idea of professionally marketing and selling services is fatally flawed, what is the real nature of the value which outsourcing providers bring to the table?

Should You Outsource Services Selling? John Masterson's Perspective

This perspective addresses a challenge presented in a ServicesRevenue business case listed under Relevant Links Pierre’s quickest path to results is via outsourcing. He obviously faces different risks with both DirectSell and SalesOne. Pierre should choose the outsource provider who has the best chance to minimize his overall risks. Based on my current experience with a small outsource provider, I recommend that Pierre go with SalesOne.

Should You Outsource Services Selling? Diane Brundage's Perspective

This perspective addresses a challenge presented in a ServicesRevenue business case listed under Relevant Links Pierre’s challenge raises two questions. “Why outsource inside sales?” and “Which outsource provider is best?” Companies with mature services have discovered the payoff that results from dedicating resources to selling services. In their view, services reinforce customer loyalty and are an important, recurring revenue stream. Service organizations that haven’t yet proven their financial value to their companies face this dilemma: they can’t justify dedicated resources without a proven business model and they can’t prove the business model without the dedicated resources.

Should You Outsource Services Selling? Barbara Bakich's Perspective

This perspective addresses a challenge presented in a ServicesRevenue business case listed under Relevant Links First and foremost is how services are perceived within an organization. If services are not a priority at the corporate level, then no matter what avenue Pierre takes, services will not be successful. If the net benefit of services to an organization – contracts’ annuity stream for example - is not recognized, then Pierre is doomed to fail.

Should You Outsource Services Selling?

A ServicesRevenue Business Case. Pierre Battaille is visibly worried as he enters the office of Tony Ponds, the senior vice president of sales and marketing. His boss, Sam Brown, who heads service and support, is already seated. Tony looks straight at Pierre and says: “Service sales are still below forecast, as you know, and we need to take action. I’m not blaming you. You did a good job putting together an outstanding support program. My top sales people think your launch plan was well executed. The problem is that Sales have their hands full and they have to stay focused on selling our software. I want you to go outside the company and find a partner who can sell your program. Sam and I will help you.”

Managing Parts’ Cost into a Powerful Incentive Program

Problems with parts logistics are typically blamed for poor field service, customer dissatisfaction and staggering financial losses. Not at IBM. The Personal and Printing Systems Division has turned the problem of controlling the runaway cost of parts into a clever pay-for-performance program that rewards channel partners.
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