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Service Co-Creation

Client Responsibilities that Help or Hurt Projects

A close look at the impact of a client’s role on the success or failure of a project reveals a great deal that clients can and should do to ensure project success. In this article we highlight a recent study that identified specific roles for which clients are responsible. Lance Bettencourt of Indiana University, Amy Ostrom and Stephen Brown of Arizona State University and Robert Roundtree of Howard University completed a study of the professional service practices of an IT solutions provider that provides web-based development and e-commerce solutions as well as network integration and business intelligence.
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