ServicesRevenue Newsletter

The first independent trade publication for services marketing and sales professionals, ServicesRevenue newsletter is a bi-monthly publication that presents the experiences of leading services sales and marketing practitioners on service selling, packaging, pricing, value communication and channel issues.

We capture the details of what they’ve tried so you can capitalize on the best and worst practices. Through business school style case studies that include contrasting perspectives, insiders’ accounts of specific sales and marketing projects and in-depth analysis of key challenges, ServicesRevenue newsletter offers unique content in services sales and marketing.

Editorial Focus
Experiences in services marketing & sales

Case studies
Perspectives by practicing services marketing and sales professionals
Practical applications of rigorous and actionable academic research
Interviews with market makers

Frequency
We publish new content on this site continuously or roughly every two to three weeks. Prior to the Fall of 2008, we published issues six times a year electronically in PDF format. Our subscribers told us two months between issues is a long wait and it didn't make much sense to hold back articles just to fit the dying print format. Every two weeks, we send out a digest with abstracts of the latest articles linked to full content.

Subscriber Profile
35.6% chairpersons, presidents and senior vice presidents
19.5% managing directors, senior directors and directors

Editorial Advisory Board
By default, every subscriber is a member of our board. In addition, the following advisers actively support ServicesRevenue:

Stephen Brown, Center for Services Leadership, ASU
Alfred Hahn, Hahn Consulting
Kip Johnson, Motorola
Susan Nemetz
Jim Orzech, Respironics
Steve Wallin, Best Buy
Eric Wong, PLANETii

Published by The Center for Services Marketing, Inc.
Publisher Sid Hanna Saleh
Editor Kandace Einbeck, Ph.D

ISSN 1538-9022 Electronic Edition
ISSN 1548-4319 Print Edition