Do You Offer Your Own Or A Vendor’s Brand Of Services? Trevor Estelle's Perspective

This perspective addresses a challenge presented in a ServicesRevenue business case listed under Relevant Links I would brand the “Alexandria” brand as a solution. Roni Martino probably knows from experience that customers want solutions, not the ABX brand. They will crawl through sand to get it. The only concern is the relationship with ABX. If ABX has any sort of vision, they will realize that encouraging integrators to brand their own solutions is a win-win all around. Small and medium-size businesses without an IT department cannot tell a hub from a switch. They just want the solution and an end benefit. They could care less about the manufacturer’s brand. It is the solution provider’s job to research the requirements and recommend a brand.